The Americana Music Association Mission Statement
The Americana Music Association is a professional trade organization whose mission is to advocate for the authentic voice of American Roots Music around the world.
How that mission is accomplished
The Americana Music Association works closely with those in our industry, whether artists, labels, radio stations, retailers, print media, festivals, agents, publishers, etc. to help organize and build the infrastructure necessary for our genre to achieve success both creatively and financially.
To that end we conduct an ongoing publicity campaign to help brand and raise awareness of Americana, host the annual Americana Music Festival &Conference, publish the weekly Americana Airplay Chart, produce the annual Americana Music Honors &Awards show, participate in other industry events and conferences, produce member newsletters and marketing materials, conduct research about our industry and consumers, work to increase Americana's profile at retail, and serve as an advocate on behalf of Americana's interests.
We also focus on creating attention for the public profile of Americana. These efforts to enhance the general awareness of Americana take the form of projects that increase general visibility and help brand the genre - all with the ultimate goal of connecting artists to an appreciative audience.
The Americana Music Association works behind the scenes within the music industry to foster an environment for growth: building infrastructure, creating networking opportunities, establishing channels that allow professional entities to work effectively and efficiently. Working smarter - not just harder - means achievement of greater success for the greatest number of participants.
Considered together, this range of objectives fosters an environment and encourages long-term growth, creating continually expanding opportunities at artistic as well as financial levels. Some of these efforts have direct impact and produce immediate, visible results. Some are indirect or ongoing in their nature, and may take much longer to bear fruit or prove their value. All are important, as we're in this for the long haul.